Freelance SEO Consultant

Hi, I'm Villiam! I help B2B and B2C companies grow online with comprehensive SEO strategies.

Villiam Karasti - SEO consultant

Villiam Karasti

For over half a decade, I have worked as a SEO consultant, where I have collaborated with a variety of brands that have all built on my expertise in one way or another.

My experience spans a range of industries, from industry-leading online pharmacies to newly started SaaS companies. This has taught me to adapt my approach and tailor strategies depending on the company and the market.

  • About me

  • What do I do as a SEO consultant?

  • My services

  • Why should you hire me?

  • FAQ

  • Contact

  • Anton Berg

    Anton Berg - Apotea

    Villiam assisted Apotea in developing a detailed and well-founded SEO strategy for the restructuring of our category trees as well as a content calendar. With his expertise in the field of technical SEO, he also acted as an advisor when Apotea made functional frontend changes. The work he did for us contributed to our ability to maintain and improve our organic visibility in search engines during a period of significant changes on the website.

  • Ludvig Sandell - Eton Shirts

    Villiam was given the somewhat thankless task of building our entire SEO strategy from the ground up. Thanks to his great expertise in the field and his pedagogical way of explaining the way forward, it went very smoothly and we quickly saw fantastic results.

  • Vera Zethraeus - Sheraton Stockholm

    I had the pleasure of working with Villiam during my time as Marketing & Revenue Coordinator at ICEHOTEL. Villiam is not only knowledgeable in his role, he is also very easy to work with. He showed interest in Icehotel as a company and was always there to guide and help us with questions and concerns regarding SEO and SEM. I can warmly recommend Villiam to companies looking for a knowledgeable and results-oriented consultant in digital marketing.

  • camilla aronsborg

    Camilla Runnedal - Aronsborg Konferenshotell

    Villiam has helped us to improve our digital presence significantly. He has a deep understanding of how search engines and advertising platforms work and is good at explaining complex concepts in a simple and easy-to-understand way.

  • Scarlet Kenwrick - Pet Drugs Online

    Scarlet Kenwrick - Pet Drugs Online

    Villiam guided us in optimising our website with a holistic SEO strategy, focusing on UX and E-A-A-T improvements—crucial for us as a pet prescription provider. I would highly recommend Villiam to companies looking for a knowledgeable, communicative SEO consultant.

What do I do as an SEO consultant?

In short, I help your company appear organically in search engines for keywords that are crucial to your niche. My goal is to make organic search your primary channel so that you can drive traffic and revenue more profitably in the long run.

I would call myself a full-stack SEO specialist and therefore offer services in all areas: On-page, Off-page, and Technical SEO. From these perspectives, I analyze your company and provide you with insights and guidance on how to achieve your goals.

I advocate for ongoing collaboration where we set a strategy together and then I guide you through it. Historically, the best results have come when I have been able to work closely with other stakeholders.

Being able to have a direct dialogue with developers and copywriters, etc., minimizes the risk of misunderstandings so that production and implementation can take place as efficiently as possible.

What consulting services do I offer?

On-page SEO

Content based on data to be able to meet the audience's needs + optimization of on-site elements such as internal links, images, title tags, etc.

Local SEO

Optimization of Google Business in order to gain visibility of your physical units.

Off-page SEO

I analyze your website's link profile and provide you with the right means to be able to obtain external links.

Strategy

Gain insights about your target audience, how you compare to competitors, and quick wins to understand what is required to achieve your goals.

Technical SEO

If your website cannot be read correctly, your content will not be able to shine. I analyze your website's crawlebility and indexability.

Beyond Google

Optimization for organic visibility on alternative search engines such as YouTube and Amazon.

Why hire me?

I believe my strength lies in developing tailor-made solutions that consider each company's unique needs. What might be critical for one website can very well end up at the bottom of the priority list for another.

This ability to adapt and prioritize strategies is something I believe I have been able to develop from previous experience with many different companies and industries.

Having had close collaborations with UX designers, copywriters, developers, and PR managers in the past, I also have a good understanding of how SEO should be integrated into other disciplines. There is so much overlap here that SEO always needs to be kept in mind to maximize the channel's benefits.

To achieve this, I believe in good communication with all parties involved where SEO is given space to be integrated into the other channels to create synergies rather than living in its own isolate.

FAQ

  • This depends on the company's needs and objectives, but I usually begin projects by analyzing the website from an on-page, off-page, and technical perspective. This gives me a good understanding of the current situation and what should be prioritized moving forward.

  • No. However, I have contact with several freelance writers who are ready to help if internal resources are lacking.

  • To an extent. I use AI to structure and correct content, but not to produce a final product. Read my article on SEO and AI if you want to know more about my approach.

  • In the long term, I believe the best thing a company can do is to create content that organically attracts links and to actively participate in contexts such as podcasts and webinars to "earn" their links.

    In the short term, I work with methods such as broken link building, unlinked mentions, and partnership collaborations.

  • Deciding whether to hire a freelancer or an agency for your SEO needs depends on what's best for your business. Freelancers can offer a highly personalized and flexible service, tailored to your specific requirements at a cost-effective rate. On the other hand, agencies might provide additional marketing services, which could be advantageous if you prefer to consolidate multiple services under one provider.

CONTACT ME

CONTACT ME

Ready to team up?

Contact me if you have any questions or requests so we can discuss a potential collaboration. Hope to hear from you!